Barbara Stanwyck, worked as a Ziegfeld Follies dancer in 1924, but the public identified her as a flapper girl. She later became a major Hollywood film star of the 1930's and 40's. Image is in the Public Domain.
Flapper Girls – the Growth of Confidence in Women
Some Americans think of the “Roaring Twenties” as an irritatingly loud party that lasted nearly a decade. When the party finally ended, it fell, music and all, off a cliff, and into an abyss called the Great Depression. The memory of the flapper girls continues to this day. The legacy of flapper girls is seen in modern expressions of women’s rights and independence.
Others consider the 1920’s as a period where Americans began to develop a sense of confidence about the future, even a “swagger.” The main tenets of modern America — its new technologies, along with higher employment and better education, were being integrated into its society. With the rise in confidence, it is not surprising then, that some individuals, and groups, would begin to challenge some long-held beliefs and traditions.
Modernists and Traditionalists
The division was clear between the modernists and the traditionalists in the nation. Mainstream America even began to develop a distorted impression of what success and happiness was supposed to resemble. The 1920’s was a time of many changes, both culturally and economically, but it was especially an age that was full of contradictions, as well as lies.
The flapper girls embodied the spirit of the Roaring Twenties, challenging traditional norms and expectations.
Religious Groups
Alcoholism had long been associated with domestic violence, as well as workplace accidents, and political corruption. Historically, religious groups had worked for decades to keep this problem in the public conversation, through lectures, editorials, and group protests.
Led by pietistic Protestants, and most particularly the grass roots efforts of the Women’s Christian Temperance Union, the sale and consumption of alcohol in the nation was constitutionally shut down in 1919.
Prohibition
A moral, but hollow,victory, Prohibition laws were widely ignored, even laughed at by much of society. In most cities organized crime took control of the beer and liquor supplies, and in many private clubs, liquor inventories had been stockpiled for decades.
America was changing in many ways, but not in the consumption of alcohol. By 1933, Prohibition ended, and became a lost cause of the past.
Music of the 1920’s
There were those flapper girls, smoking, drinking, and wearing short skirts, while shimmying on the dance floor to such ragtime greats as “Jelly Roll” Morton (“Black Bottom Stomp”), Duke Ellington (“Sophisticated Lady”), and Louis “Satchmo” Armstrong (“When the Saints Go Marching In”). Their carefree and fun-loving behavior was a stunning, and distinct role change from how women had previously been expected to behave.
During the 1920’s more women entered college, and, in general, became better educated than previous generations of women. Considering, however, the behavior of the flapper girls and the advancement of women in education; by the end of the decade, most women had decided that staying at home and maintaining traditional roles was a better option for them.
The flapper girls redefined femininity, showcasing a new era where women could express themselves freely.
Scopes Trial
The intellectuals pushed forward the modernist movement and faced off with the fundamental traditionalists in the Scopes Trial (1925). One of the core beliefs of the modernists was Darwin’s theory of evolution which suggested that science, not God, held the answers to the universe, and that human life evolved from apes, and not Adam and Eve.
John Scopes, a high school biology teacher, intentionally taught the theory of evolution (which was illegal at the time in Tennessee) knowing that his actions would amount to a court case.
The Case
The case had little to do with the guilt or innocence of Scopes; newsreels and journalists worldwide used the occasion to put the credibility of Christianity on trial. In the end, the majority of Americans did not buy into the evolution argument, and the evangelist, appropriately named Billy Sunday, said, “If a minister believes and teaches evolution, he is a stinking skunk, a hypocrite, and a liar.”
For many, attacking long-held religious beliefs was sacrilegious, and was met with an emotional response. By the end of the decade, most Americans had rejected, some vehemently, the notion of science over God, and church attendance, instead of declining, increased throughout the nation.
“A chicken in every pot and a car in every garage.” Herbert Hoover’s campaign promise of 1928. Hoover won the election, but his promise of prosperity forever was shattered when the stock market crashed in 1929 and the nation was plunged into the Great Depression for a decade.
Flapper girls were often seen as symbols of the cultural upheaval that marked the decade.
Prosperity Was Not for Everyone
It was the economic notion that the decade was built on – – the lie that all was well, and that everyone was a winner. Even the Republican Party’s campaign platform painted a rosy picture, “a chicken in every pot, and a car in every garage.” It was true, however, that the 1920’s was viewed by many as a period of prosperity and a growing affluence in the American society.
The excitement of the flapper girls was a sign that the good times had finally arrived, and the ride was going to last forever. The imagined bliss was far from the real truth. In fact, obtaining success and prosperity wasn’t true for many Americans– immigrants, farmers, and generally most non-whites, especially African Americans, were simply excluded from the party.
The excitement surrounding the flapper girls was a reflection of the youthful energy permeating American society.
As for those who did enjoy the roller coaster ride of success, it was short-lived. “Life is short, so live for today,” and “grab life now,” were phrases used by the younger generation. America was desperate for good times.
Ku Klux Klan
Not only was the economy expanding, the attitudes and ideas of Americans were also evolving, and in many directions. A type of tug-of-war developed over numerous societal changes, some new, like the artistic creativity found in African American Harlem Renaissance, while others, especially the Ku Klux Klan, expanded their long held nativists beliefs of hate.
In the 1920’s, Harlem (a borough of New York City) became the center of both artistic and literary growth of African American artists. The “renaissance” of that period was referred to as the “New Negro Movement”, and led to many, not just African American artists, being able to be published and accepted in mainstream cultural and literary networks.
Of more significance, the movement led to a rise in ethnic and racial pride, and was later credited with being instrumental in the development of the Civil Rights Movement of the 1960’s.
Flapper girls were often depicted in art and literature, representing the modern woman of the 1920s.
African Americans
On the other side of the cultural spectrum white supremacy was also on the rise. A Klanswoman from Indiana, saying “Store owners, teachers, farmers, the good people, all belonged to the Klan. They were going to clean up the government, and they were going to improve the school books that were loaded with Catholicism.”
Beneath the surface of smiles and good times, hate, and hate crimes, continued to grow and fester. The Ku Klux Klan grew and gained in strength, and the secret, sometimes not secret, lynchings of African Americans sent fear throughout the nation that Modern America was indeed evolving, and despite the cultural contributions of a long oppressed race, and those of immigrants, hate and prejudice continued to be deeply rooted in the core of America.
Literary Celebrities
The influence of flapper girls extended beyond fashion, impacting music, dance, and social norms.
The real poster child of the era was the legendary writer F. Scott Fitzgerald (The Great Gatsby, Tender is the Night, This Side of Paradise) and his wife Zelda. Zelda, saying about women, “I think a woman gets more happiness out of being gay, light-hearted, unconventional, mistress of her own fate…. I want [my daughter] to be a flapper, because flappers are brave and gay and beautiful.”
Young, attractive, and famous, the Fitzgeralds oozed the perfect image of success, and certainly happiness. The irony, however, was that F. Scott Fitzgerald achieved only limited success during his lifetime, and died a hopeless alcoholic a decade later. Tragically, Zelda spent much of her later life as a ward in a mental asylum.
End of World War 1 (1914-1918)
Flapper girls represented a turning point, where women began to seek independence and equality.
With the end of the war Americans were tired not just of war, but some were tired of their long fight for social changes. The progressive platforms of Presidents Roosevelt, Taft, and Wilson corrected a number of those wrongs. In time the movement included the 19th Amendment , improved safety standards in many factories, instituted worker’s compensation, and made major reforms for public education, amongst others.
For flapper girls, life was about breaking free from the confines of traditional roles.
Post War – Americans Looking for Better Life
It was felt by many that it was time to be less serious about life. Enjoy the benefits of living in a modern nation, and so they did. Americans bought everything in sight including radios, sewing machines,furniture, automobiles, and homes.
Most of the expenditures were on easy credit. Americans quickly became addicted to consuming, a mother of nine saying “We’d rather do without clothes than give up the car.” Easy credit was the killer of dreams. Many families fell victim to their own over-indulgent passions, and those of unscrupulous bankers.
The flapper girls’ pursuit of enjoyment mirrored the larger cultural shifts occurring in America.
The dream became entangled with the reality of time payments. Even 80% of radios purchased were acquired on time payments. During the decade, income grew only slightly, but individual debt more than doubled. Home ownership exploded,and mortgages increased by 8 times from 1920 to 1929. Living the dream was also about living beyond one’s means.
Stock Market Crash and the start of the Great Depression
As the decade progressed, the image of flapper girls began to evolve, yet their legacy remained vibrant.
With the crash of the stock market in 1929 the ensuing depression caused widespread loss of jobs and real estate values which plummeted. In some locations homes were worth less than the mortgages held by the consumers. By the early 1930’s half all mortgage borrowers were behind on their payments. That was understandable, since nearly 40% of Americans had no regular income at all.
Divided Nation
Even amidst the turmoil, the spirit of flapper girls resonated with those seeking change.
By the end of 1929, and throughout the following decade, the Great Depression erased much of the nations’ wealth. Many of the issues that had previously divided the country no longer seemed important. Bread lines were not reserved for any one class, race, gender, believers or non-believers, intellectuals, artists, or nativists.
Any notion of perpetual prosperity seemed unattainable. Flapper girls were now just a distant memory. The nation had both over-consumed and over-borrowed against its future. Even faster, bankruptcies, foreclosures, and, for some – homelessness and starvation became the new life narrative
The Economy Collapses.
The rise of the flapper girls was a testament to the transformative power of the decade.
By the early 1930’s the promise of the previous decade was exposed as a lie. In the1932 Presidential race, Hoover and the Republican party were easily routed by Franklin D. Roosevelt.
Flapper girls, and the good times that they represented, were also gone. Women in the 1920’s were better educated, but despite education and opportunities, most women chose to stay at home. Despite the efforts of Darwinists, and others, church attendance substantially grew.
Flapper girls were seen as pioneers in the fight for gender equality and liberation.
The second rising of the Ku Klux Klan was also short-lived – – people were more concerned with eating than hating. The many social divisions that had surfaced in the 1920’s were still there. They were hidden beneath the surface of human despair. In time, the music of life and good times would return. and those divisions. Women had made a step forward too. Flapper girls would later evolve into women finding ways of gaining confidence in the both the workplace and American society.
The enduring image of flapper girls continues to inspire generations of women today.
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